The Speaker of Iran's Parliament has said that cultural industries in the country provide unique economic opportunities that even is more important than industries such as oil and petrochemicals.

Olgunama (model presenter) is a specialized exhibition of lifestyle and cultural industries of the Iranian next generation, which addresses the processes, dimensions, cultural status quo of Iran and the world, and the desired perspective of personality and lifestyle.
Ghalibaf said: "Due to weak content production, the use of national characters occurs rarely, and unfortunately, foreign and non-native ones also leave high destructive cultural and educational effects on our generation."
He urged the concerned young elite active in the area of culture to use local capacities in order to create popular characters for the Iranian children.